The $66,795 Hat Experiment: Let’s Go!

In 2026, my head becomes the ultimate billboard—365 days, spotlighting brands, businesses, and individuals in a bold, one-of-a-kind marketing experiment. Prices start at $1 on January 1, 2026, increasing by $1 per day until $365 on December 31, 2026—and if every day sells, that’s $66,795 in hat-powered revenue.

How It Works

Here’s the simple formula:

  • Every single day in 2026, I wear a different hat.

  • Brands, businesses, and individuals send me their hats + payment.

  • Prices start at $1 on January 1, 2026 and increase by $1 per day—capping at $365 on December 31, 2026.

  • I showcase your hat through photos, videos, blogs, and vlogs.

Think of it as the most creative ad placement you’ve never seen before. Whether you’re a business looking for visibility, an influencer wanting a unique promotion, or just someone who wants to be part of a weird and wonderful project—your hat can be front and center on my head, making a statement to the world.

Why Do This?

Because it’s fun, it’s different, and it works! Traditional advertising can feel stale, expensive, and crowded. But hats? They’re personal. They make an impression. They tell a story. And when I wear your brand, it’s more than just a placement—it’s an experience.

Imagine seeing your logo or design featured in blog posts, videos, and a growing archive of content, all tied to one unforgettable concept. Marketing needs creativity to stand out, and I Wear Your Hat is all about making bold moves in a crowded space.

What Hats Will I Wear?

I’m leaving that up to YOU. Whether it’s a classic baseball cap, a stylish fedora, an outlandish costume hat, or something totally unexpected—if it fits and follows the guidelines, I’ll wear it. And yes, the weirder, the better.

Join the Hat Movement

Want to secure your spot? Head over to iwearyourhat.net and grab a date before they’re gone. The earlier you book, the cheaper it is, so don’t wait—get your hat in the lineup, and let’s make 2026 the year of the hatpreneur.

Hats off to the start of something crazy. Let’s go

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Why I started ‘I Wear Your Hat’